Editorial storytelling for architecture, design, hospitality and design-led brands.
My work explores the relationship between people and place, and how our environments, inside and out, influence the way we live.
Editor & Editorial Consultant
My work brings together editorial thinking and a deep understanding of the design world.
Using editorial strategy and storytelling, I help architects, designers, hospitality businesses and design-led brands share their work, ideas and point of view.
Work With Me
Editorial Strategy & Direction
I help practices and brands develop a clear editorial direction, identifying the stories, ideas and themes that can strengthen how they communicate their work.
This can range from an initial editorial audit and practical recommendations to an in-depth strategy, content planning and ongoing editorial direction.
Editorial & Brand Storytelling
From long-form features and interviews to case studies, journals and newsletters, I create editorial content that explores the ideas, people and stories behind a brand or practice.
I can work on individual commissions or provide ongoing editorial and content support.
Editorial Publications
I develop and shape original editorial publications for brands and creative practices, from initial concept and editorial strategy through to commissioning, writing and production.
For hotels, retreats and hospitality brands, I create bespoke editorial publications that connect each property with its wider sense of place, sharing stories of local architecture, landscape, makers, craftspeople, food and community.
If you're working on a project, publication or idea and feel there could be a natural overlap, I'd love to hear from you.
My PhilosophyI’m interested in the relationship between people and place, and how our environments, both inside and out, influence the way we live.
My work is shaped by a background in interiors, editorial and wellbeing, and a curiosity about the stories behind what we create. From architecture and materials to craftsmanship, landscape and community, I believe thoughtful storytelling can help us understand not only how our surroundings are shaped, but why they matter.
My Background
My career spans more than 20 years across interior design and editorial. I began my career as an interior designer, working on residential and commercial projects in London and Amsterdam for brands including Burberry, Harrods, Selfridges and Bloomingdale’s.
My interest in the relationship between people and the places around us led me to explore wellbeing in design, becoming a WELL Accredited Professional (WELL AP) and training with the Institute for Integrative Nutrition. I went on to found Designers Mind, an initiative supporting mental health and wellbeing within the design industry, and received a leadership award for my contribution to improving mental health within the profession.
Designers Mind also became a bridge into my editorial career. I went on to become Editor of OnOffice and, most recently, Editor & Brand Director at WLLW, bringing together my experience across design, wellbeing and editorial.