Editorial storytelling for architecture, design, hospitality and design-led brands.
Exploring the people, places and ideas shaping the built environment.
Editor & Editorial Consultant
My work brings together editorial thinking with more than two decades of experience in the design industry.
I help architects, designers, hospitality businesses and design-led brands communicate their work, ideas and point of view in ways that build stronger connections with their audiences.
Taking an editorial approach to brand storytelling, I create thoughtful content that can be adapted across multiple channels – from websites, newsletters and publications to social media – helping brands build a cohesive and compelling narrative.
Editorial Work
A selection of features, interviews and long-form editorial exploring architecture, design and wellbeing.
Connected by the Unique
A Swiss design classic since 1965, USM’s ball-connected Haller modular system is an exemplar of sustainability, with its resilient metal components that are designed to be reassembled, repaired and recycled.
READ HERE
OnOffice Magazine | Summer Issue 175
The Shape of Things to Come
Vitra’s latest systems, Scout and Reset, push boundaries to create a workspace environment shaped as much by behaviour as by design.
READ HERE
OnOffice Magazine | Summer Issue 163
Inside Aalto’s Studio
A visit to Alvar Aalto’s Helsinki workplace gives an insight into the mixture of functionality and flexible that made up the signature style of the great Finnish architect and designer.
READ HERE
OnOffice Magazine | Winter Issue 161
Work With Me
Editorial Strategy & Direction
I help practices and brands develop a clear editorial direction, identifying the stories, ideas and themes that can strengthen how they communicate their work.
This can range from an initial editorial audit and practical recommendations to an in-depth strategy, content planning and ongoing editorial direction.
Editorial & Brand Storytelling
From long-form features and interviews to case studies, journals and newsletters, I create editorial content that explores the ideas, people and stories behind a brand or practice.
Every story is developed with a wider editorial strategy in mind, creating content that can be adapted across websites, newsletters, publications and social media while maintaining a cohesive and compelling narrative.
I can work on individual commissions or provide ongoing editorial support.
Editorial Publications
I develop and shape original editorial publications for brands and creative practices, from initial concept and editorial strategy through to commissioning, writing and production.
For hotels, retreats and hospitality brands, I create bespoke editorial publications that connect each property with its wider sense of place, sharing stories of local architecture, landscape, makers, craftspeople, food and community.
If you're working on a project, publication or idea and feel there could be a natural overlap, I'd love to hear from you.
My PhilosophyI’m interested in the relationship between people and place, and how our environments, both inside and out, influence the way we live.
My work is shaped by a background in interiors, editorial and wellbeing, and a curiosity about the stories behind what we create. From architecture and materials to craftsmanship, landscape and community, I believe thoughtful storytelling can help us understand our surroundings and why they matter.
My Background
My career spans more than 20 years across interior design and editorial. I began my career as an interior designer, working on residential and commercial projects in London and Amsterdam for brands including Burberry, Harrods, Selfridges and Bloomingdale’s.
My interest in the relationship between people and the places around us led me to explore wellbeing in design, becoming a WELL Accredited Professional (WELL AP) and training with the Institute for Integrative Nutrition. I went on to found Designers Mind, an initiative supporting mental health and wellbeing within the design industry, and received a leadership award for my contribution to improving mental health within the profession.
Designers Mind also became a bridge into my editorial career. I went on to become Editor of OnOffice and, most recently, Editor & Brand Director at WLLW, bringing together my experience across design, wellbeing and editorial.
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Northern
on Substack.
A journal exploring the connections between northern places through architecture, landscape, design, community and daily life.