Editorial storytelling for architecture, design, hospitality and design-led brands.
Exploring the people, places and ideas shaping the built environment.
Editor & Editorial Consultant
My work brings together editorial thinking with more than two decades of experience in the design industry.
I help architects, designers, hospitality businesses and design-led brands communicate their work, ideas and point of view in ways that build stronger connections with their audiences.
Taking an editorial approach to brand storytelling, I create thoughtful content that can be adapted across multiple channels – from websites, newsletters and publications to social media – helping brands build a cohesive and compelling narrative.
Editorial Work
A selection of recent features, interviews and long-form editorial exploring architecture, design and the built environment.
OnOffice Magazine | Summer 175
The Shape of Things to Come
Vitra’s latest systems, Scout and Reset, push boundaries to create a workspace environment shaped as much by behaviour as by design.
READ HERE
OnOffice Magazine | Summer 163
Connected by the Unique
A Swiss design classic since 1965, USM’s ball-connected Haller modular system is an exemplar of sustainability, with its resilient metal components that are designed to be reassembled, repaired and recycled.
READ HERE
OnOffice Magazine | Winter 161
Inside Aalto’s Studio
A visit to Alvar Aalto’s Helsinki workplace gives an insight into the mixture of functionality and flexibility that made up the signature style of the great Finnish architect and designer.
READ HERE
WORK WITH ME
Editorial Strategy & Direction
Developing editorial direction, content strategies and themes that help brands and creative practices communicate their ideas.
Editorial & Brand Storytelling
Writing essays, interviews, features and project stories exploring architecture, design, people and place.
Editorial Publications
Creating bespoke journals, newsletters and publications that bring together stories, ideas and perspectives.
If you're working on a project, publication or idea and feel there could be a natural overlap, I'd love to hear from you.
MY PHILOSOPHY
I’m interested in our relationship with our surroundings, and how our natural and built environments influence our health, wellbeing and the way we live.
My work is shaped by a background in interiors, editorial and wellbeing, and a curiosity about the stories behind what we create. From architecture and materials to craftsmanship, landscape and community, I believe thoughtful storytelling can help us understand the world around us and why it matters.
INTRODUCING
the edit
Where Design Meets Wellbeing
Coming 2027
LATEST FROM NORTHERN
In Conversation
with Louise Bennetts
At home in Edinburgh with the artist and designer whose layered textiles offer a different view of the city.
Moderating a talk for Vitra ‘ Creating spaces that foster culture and collaboration’ with designer Stephan Hürlemann and Head of Consulting Pirjo Kiefer
Talks & Conversations
I host and moderate conversations exploring architecture, design and wellbeing. From panel discussions to more intimate gatherings, I enjoy bringing people together to share ideas, experiences and different perspectives.
My Background
My career spans more than 20 years across interior design and editorial. I began my career as an interior designer, working on residential and commercial projects in London and Amsterdam for brands including Burberry, Harrods, Selfridges and Bloomingdale’s.
My interest in the relationship between people and the places around us led me to explore wellbeing in design, becoming a WELL Accredited Professional (WELL AP) and training with the Institute for Integrative Nutrition. I went on to found Designers Mind, an initiative supporting mental health and wellbeing within the design industry, and received a leadership award for my contribution to improving mental health within the profession.
Designers Mind also became a bridge into my editorial career. I went on to become Editor of OnOffice and, most recently, Editor & Brand Director at WLLW, bringing together my experience across design, wellbeing and editorial.
Subscribe to
Northern
on Substack.
An independent journal exploring our relationship with place through architecture, design, landscape, craft and daily life. Rooted in Scotland, with perspectives from the Nordics and Canada.